RD40 - Southwest Virginia Cultural Heritage Foundation 2021 Regional Impact and Annual Report
Since March 2020, the world has fundamentally changed. We have had to pivot, change our approach in how we do business, and look for new opportunities to sustain the needs in our local communities, region, and state. Over these past two years, we have learned that when confronted with adversity, our region comes together to overcome everything we face.
At Southwest Virginia Cultural Heritage Foundation (SWVACHF) and Friends of Southwest Virginia, we are focused on being a strong partner to help rebuild our local economy, create stronger cooperation between businesses and local and state government, be an advocate for our local and regional tourism and economic development partners, and exercise leadership and commitment in the Southwest Virginia region.
This Annual Report showcases how the SWVACHF and Friends of Southwest Virginia have contributed to those objectives and to our overall mission to encourage the economic development of Southwest Virginia through the expansion of cultural and natural heritage ventures and initiatives related to tourism and other asset-based enterprises.
Following is a list of a few of the key initiatives we accomplished in 2021:
Partnership and Community Development Initiatives
• Launched four (4) regional planning initiatives that will result in strategic advances for the SWVA Outdoor recreation industry.
• Supported the Clinch River State Park in development and strategic planning
•Substantial audience growth of our online audiences during 2021, compared to 2020.
Cultural Center Initiatives
• Implemented extensive facility improvements, including lighting upgrades, parking lot and landscaping improvements, and roofing maintenance.
‘Round the Mountain Initiatives
• Saw a 16% increase in membership over the past 12 months.
Crooked Road Initiatives
• New Artist-In-Residence Program - open to heritage musicians living in the 19-county and 4-town region of SWVA. Andrew Small of Floyd, Va. was selected as the inaugural artist and will serve from July 1, 2021-June 30, 2022.
Throughout this Annual Report, you will find more information about each of the initiatives listed above, along with information about who we are, our organization’s background, an update on additional projects and initiatives, and tourism and economic development data for the entire Southwest Virginia region.
On behalf of the Southwest Virginia Cultural Heritage Foundation and Friends of Southwest Virginia team and Board of Directors, we are honored to serve our region and the Commonwealth, and we are excited for all that is ahead for Southwest Virginia.
/s/ Kim Davis