Friends,

Welcome to the Southwest Virginia Cultural Heritage Foundation and Friends of Southwest Virginia's 2023 Regional Impact and Annual Report. As we reflect on the past year, I am filled with a sense of pride and gratitude for the remarkable journey we have embarked upon and the incredible achievements we've accomplished together.

One of the most exciting developments in 2023 has been the progress made in our ongoing construction projects. The High Knob Destination Center, the New River Center, and the Haysi Riverwalk project are all near completion, each one a testament to our region’s commitment to creating vibrant, engaging destinations for both our residents and visitors. These projects not only enhance the beauty of our region but also bolster our local economy, creating opportunities for growth and prosperity.

Our Power 18: Bridge Builders Interstate Collaborative plan, completed in 2023, marks a significant milestone in our efforts to bridge communities in Southwest Virginia and adjoining states and foster collaboration. We understand that the true strength of our region lies in the connections we build, and this initiative has laid the foundation for a more united and resilient Southwest Virginia.

One of our key marketing accomplishments this year was the successful implementation of a robust national public relations campaign. This campaign launched in July 2023 and has secured earned media placements in national publications, shining a spotlight on the unique culture, traditions, and opportunities that our region has to offer. We believe that by sharing our story with a wider audience, we can continue to attract visitors and investment to Southwest Virginia.

At the Southwest Virginia Cultural Center, we're thrilled to report that our artisan inventory has increased by an impressive 30%. This growth reflects the talent, creativity, and dedication of our local artisans. In addition to expanding our inventory, we welcomed 26 new juried artisans into the Cultural Center, providing a platform for these talented individuals to showcase and sell their crafts.

Our commitment to fostering connections within the artisan community remains strong. In 2023, we reached over 200 members in the ‘Round the Mountain Artisan Network. This organization serves as a powerful resource for artisans to learn, collaborate, and grow, and we are proud to see it flourishing.

We also celebrated the kick-off of the 20th Anniversary of the Crooked Road in September. This milestone is a testament to the enduring legacy of our musical heritage and the tireless efforts of those who have worked to preserve and celebrate it.

None of these achievements would have been possible without the unwavering support of our partners and region. We extend our deepest gratitude to each and every one of you for your continued support and dedication to our mission. Together, we are making Southwest Virginia a place of innovation, culture, and opportunity.

In the coming year, we look forward to even more exciting developments and new opportunities. With your support, we will continue to create a bright and prosperous future for Southwest Virginia.

Thank you for being a vital part of our journey. We can't wait to see what the future holds, and we are excited to share it with you.

Sincerely,

/s/ Kim Davis
Executive Director
Southwest Virginia Cultural Heritage Foundation and Friends of Southwest Virginia