RD200 - Virginia Health Information (VHI) 2012 Annual Report and Strategic Plan Update

Executive Summary:
It’s often reported that half of all small businesses fail within their first five years. Nonprofits have similar fates. The reasons vary, but lack of experience, insufficient capital and poor management are often cited as recipes for failure. So, as VHI enters our 20th year, we reflected on some key reasons we’ve moved past our early years to now—our twentieth.

As a private, nonprofit organization, VHI experienced the challenges any new company faces. Our main advantage? Our Board of Directors and their nominating organizations. Representing business, consumers, insurers, health care providers and state representatives, they’ve brought to VHI a vast pool of experience from both the public and private sector.

With the guidance of our Board, VHI has moved from 100% taxpayer support to just 12% in FY2012. At the same time, the health care information we provide in free or fee-based products has expanded to all major areas of health care. With this expansion, our revenues have diversified to the point we can invest capital when justified to develop new types of health care information like the All Payer Claims Database to help meet VHI’s mission.

Finally, the strength of our Board provides strong strategic direction to VHI management. The Board’s involvement provides VHI the benefit of the depth of the successful organizations represented on the Board.

VHI’s Annual Report and Strategic Plan Update highlights our accomplishments over the past year, includes a timeline of our work over twenty years and charts our continued efforts through our Strategic Plan. We recognize that any success we’ve enjoyed is all about you—our stakeholders and supporters.

Al Hinkle

Michael Lundberg
Executive Director


• Created and Published Consumer Outpatient Procedure Information

• Added online Nursing Home Quality Rankings

• Worked with Stakeholders and Legislators to create and pass All Payer Claims Database legislation

• Developed Consumer Health Information on Health Care Infections


• Over 480,000 visitors came to www.vhi.org for health information

• Expanded Health Care Pricing Information

• Updated Hospital Patient Satisfaction Information

• Maintained Consumer Guides to hospitals, health insurance, long-term care, obstetrics and cardiac care

• Operated Virginia’s Hospital Patient Level Data System

• Published 2011 provider Efficiency and Productivity rankings – EPICS

• Expanded and published Annual Licensure Survey Data

• Operated Virginia’s Crash Outcome Data Evaluation System with the DMV

• Assisted Anthem Blue Cross and Blue Shield with their Pay-for-Performance Program in 13 states

• Developed information to support local Community Health Programs

• Assisted Virginia Stroke Systems Task Force with details on stroke occurrence across Virginia

• Reduced taxpayer funding to 12% of VHI revenues

• Updated Long-Term Care facility consumer costs and other information for assisted living, continuing care retirement communities, home health and nursing facilities


• To create and disseminate health care information

• To promote informed decision making by Virginia consumers and purchasers, and

• To enhance the quality of health care delivery.