Dear Friends,

As we reflect on 2024, we’re reminded of the resilience, creativity, and unique spirit that define our region. This year has been a testament to Southwest Virginia’s incredible journey toward a sustainable, creative economy rooted in our traditions, landscapes, and, most importantly, our people.

Together, we’ve made tremendous strides in leveraging our cultural and natural assets to fuel economic growth and enrich community life. The Southwest Virginia Cultural Heritage Foundation and Friends of Southwest Virginia, in partnership with ‘Round the Mountain Artisan Network and The Crooked Road, have proudly led efforts that celebrate our region. From the Southwest Virginia Cultural Center & Marketplace, which welcomed a growing number of visitors this year, to transformative investments in outdoor recreation and downtown revitalization, our work is a testament to the power of place-based development.

One of our proudest achievements this year has been advancing our creative economy focus. Collaborating with regional partners, we opened two new destination centers, completed a riverwalk, and began construction on a new competition-grade bike and skate park. Additionally, through national and international marketing and public relations campaigns, we’ve shared Southwest Virginia’s story with the world—drawing visitors to our mountains, music, and artisan traditions, while bolstering local businesses and supporting regional job growth. The Crooked Road and ‘Round the Mountain Artisan Network, our key partners, have continued to shine, elevating the visibility of our unique music and craft and drawing visitors to our towns - especially in celebrating The Crooked Road’s 20th Anniversary.

Our ongoing partnership with the Blue Ridge Parkway Foundation and the Clinch River Valley Initiative reflects our commitment to enhancing outdoor access and promoting sustainable tourism. These collaborations have not only enriched local recreation but also empowered communities with new resources and economic opportunities.

The success of the third annual Southwest Virginia Tourism Awards, along with new initiatives like the Artisan Conference and the Stories from Southwest Virginia podcast, highlights the deep pride and passion we share for our region’s heritage and innovation. Together, we’ve demonstrated that our identity—authentic, distinctive, and alive remains our greatest asset in building a bright and prosperous future for Southwest Virginia.

As we move forward, we are committed to furthering our mission with a clear vision: a vibrant, creative economy that respects our roots while welcoming new possibilities. Thank you for your continued support, partnership, and shared belief in the potential of this beautiful place we call home. We look forward to another year of growth, discovery, and community.

Sincerely,

Kim Davis
Executive Director