As I look back on 2025, I am both humbled and honored to serve as Executive Director of Friends of Southwest Virginia, ’Round the Mountain, and the Southwest Virginia Cultural Heritage Foundation. Every day, I am reminded of the important role Friends plays in helping our region tell its story, strengthen its communities, and create new opportunities. It is a privilege to be part of this work alongside so many dedicated partners and leaders.

This year has also left me in awe of the resilience and determination across Southwest Virginia. In the wake of Hurricane Helene last year and the devastating floods we faced in February and July, I have seen firsthand the hard work and perseverance of our communities. The way people have come together, supporting one another, rebuilding with grit, and pushing forward with hope, has been nothing short of inspiring.

Amidst these challenges, 2025 has also been a year of tremendous accomplishments. We celebrated the 20th anniversary of ’Round the Mountain Artisan Network, honoring artisans who have carried on traditions that are the heart of our culture. The Community Mural Initiative launched in six Southwest Virginia communities, turning walls into canvases of pride and storytelling. Our partnership with the Virginia Main Street Project proved a resounding success, helping communities reimagine their downtowns with new energy and investment. And for me personally, breaking ground on the Big Stone Gap Pump Track was a highlight of the year. Seeing a project that has been years in the making finally come to life was a moment of joy and pride for all of us.

On the tourism front, Friends and our partners expanded the visibility of Southwest Virginia through national public relations campaigns, media tours, and a new regional photography and videography effort. The Southwest Virginia Cultural Center and Marketplace welcomed visitors from across the United States and around the world, serving as both a gateway to our region and a celebration of who we are.

As I reflect on all that has been accomplished this year, I am deeply grateful for our artisans, musicians, community leaders, local officials, and every partner who contributes to this vision. Together, we are proving that Southwest Virginia’s story is one of resilience, creativity, and opportunity.

Looking ahead, I am filled with both hope and determination. I know the challenges we have faced have made us stronger, and the work we are doing today will shape an even brighter tomorrow for every community in this region we love.

Sincerely,

/s/ Kim Davis
Executive Director